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1847 Goedeker Announces Plan to Re-Brand as Polished and Shift to “House of Brands” Model


Company’s “House of Brands” to Feature Polished While Still Including Appliances Connection and Goedeker’s

Shift Will Position Polished to Capture Significant B2C and B2B Market Share While Enabling Legacy Brands to Maintain Loyal Customers

1847 Goedeker Inc. (NYSE American: GOED) ("Goedeker" or the "Company"), a content driven and technology enabled shopping destination for appliances, furniture and home goods in the U.S. household appliances market, today announced that it will soon begin operating under the new parent brand name of Polished and have a new ticker (NYSE American: POL), which is expected to become effective on or about July 22, 2022. The Company’s warrants will trade under the symbol POL WS. In addition, the Company announced it will be shifting to a “house of brands” that continues to utilize the Appliances Connection and Goedeker’s banners preferred by certain legacy customers. This shift represents a significant step in the Company’s rebranding process and reflects leadership’s commitment to becoming the ecommerce leader in household appliances.

The Company plans to formally launch the Polished brand, which will provide customers with a new shopping experience, and its digital assets before the end of 2022. The Company expects that the Polished brand will be the primary banner in the Company’s “house of brands” model and that the Polished banner will be a significant driver of sales over the next 12-18 months. The shift to a “house of brands” model will enable consumers, designers and builders to have greater access to more selection, better price points and personalized assistance.

Albert Fouerti, Chief Executive Officer of Goedeker, commented:

“We are thrilled to be rebranding as Polished, a ‘house of brands’ that will also include the legacy Appliances Connection and Goedeker’s banners. Additionally, we look forward to rolling out the Polished brand, a new shopping experience, in select markets over the coming months. Throughout our rebranding process, we have heard feedback from customers regarding their journey from inspiration to installation. It is our mission to reduce their pain points and deliver assurance and enjoyment throughout every step of their shopping journey. Operating under a ‘house of brands’ will enable us to drive more value for more customers by providing a personalized appliance shopping experience from initial search through delivery and installation. We believe this rebrand is another major step in our transformational journey toward our goal of increased market share and $1 billion in targeted annual sales.”

About Goedeker

Goedeker is a content-driven and technology-enabled shopping destination for appliances, furniture and home goods. Since its acquisition of Appliances Connection, Goedeker has evolved into a growth-oriented ecommerce platform with a distinct offering of core, premium, luxury and private label brands that can be accessed through a convenient point-and-click experience. The Company's priorities include offering an expansive selection, high-touch product expertise and reliable shipping from its expanding, nationwide fulfillment network. Learn more at

Forward Looking Statements

This press release contains "forward-looking statements" that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as "anticipate," "believe," "contemplate," "could," "estimate," "expect," "intend," "seek," "may," "might," "plan," "potential," "predict," "project," "target," "aim," "should," "will", "would," or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on the Company's current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. You should not place undue reliance on forward-looking statements because they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond the Company’s control and which could materially affect results. Factors that may cause actual results to differ materially from current expectations include, among other things, those described more fully in the section titled "Risk Factors" of the Company’s Annual Report on Form 10-K for the year ended December 31, 2021, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2022, filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.

Investor Relations
Greg Marose / Ashley Areopagita

Source: 1847 Goedeker Inc.

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